I’ll provide a questionnaire to help you articulate the unique attributes of your business: your mission, capabilities, ideal clients, current reputation, and where you want to take your brand in the future. I’ll survey the visual identities of your competitors and provide inspiration images to get your feedback. Together we’ll discover the main personality of your brand. This research phase sets the direction for the design work to come.
The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 2-3 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.
Recommendations for brand fonts, with examples of how to use them.
Graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme. Applied to a few mock applications to illustrate how they can be used.
BRAND STYLE GUIDE
A document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.
Template and cards created for up to five staff.
SOCIAL MEDIA PROFILE
Profile image and cover banner for up to three social media platforms, ready for you to upload.
A Wix, Squarespace, or Shopify template customized to match your unique brand, with up to 6 pages of content entered for you — a cost-effective way to a beautiful website, and one that allows you to make your own simple edits later without any coding knowledge. Cost of hosting and domain name registration not included. Client (or client’s copywriter) will supply final copy.